3B Systems are a local computer hardware store and sell online as well.
Their site was set up in house and wasn’t the greatest site but it worked and they had customers on the site but they wanted more from the site including more visitors.
My first stage was to get data from the site about what the customers were doing on the site. This includes Google Analytics information but I also installed software which will record and track users movements including their mouse movements and clicks.
On analysis of the data it was clear that users weren’t sure exactly where to go on the site, which options were available of that were just text. It had a huge header, menu and slider that were doing nothing to help the user get to the products.
Planning & Production
I then came up with a detailed plan on Trello outlining all the main steps but below is basically the steps I took:
- Create a mirror site to work on so not to disrupt the main site.
- Redesign the header
- Redesign the menus
- Make sure all is fully mobile responsive
- Install better grid system (Based on bootstrap)
- Redesign top section of the home page
- Redesign top sections of the categories
- Redesign Layered Navigation
- Redesign Product pages
The rest of the site was ok for now, as time was also a concern.
As I carried out the plan above which took about 3-4 weeks the site was very easy to redesign there were minor issues but nothing that really stood in my way and before long the site was ready to be transferred to the live site.
The SEO status of the site wasn’t very good and had all the hallmarks of a self built systems. Missing meta info and lots of duplicated content and titles and descriptions. Some of this can’t be helped but I would always encourage some unique text on every page if possible.
We identified about 30-40 of the products and updated their information and added better keywords in titles and descriptions. We did the same for the categories and added much more information here.
These things are key to customer confidence and will put people off using a site if they cannot clearly see the information they need.
Although its still early days I have a click map comparison showing much more focused clicks allowing people to quickly get to the products they want to see. Instead of wondering what to click on. Very happy so far.